You pay $50,000 for a new car. The cameras, sensors, computers and other equipment are already installed.
But increasingly, automakers want customers to keep paying monthly or annual subscription fees to unlock certain features.
BMW even experimented with subscriptions for heated seats before customer outrage convinced the company to back down. Yet the subscription economy continues to spread to other automotive features.
What comes next? Headlight Plus? Window Premium? Honk Unlimited?
Even worse, what happens when you try to sell a car loaded with subscription services?
When you buy a car, shouldn't you actually own ALL the features built into it?
#GrandpaGrumpy #CarSubscriptions #SubscriptionEconomy #Automotive #NewCars #CarOwners #ConnectedCars #ConsumerIssues
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